Our goal is to save the Baltic Sea and its tributaries. By partnering with you, we see opportunities to get our message (or a partnership with you would give us the opportunity to get our message) and to make people aware of life beneath the surface. Thanks to this you could make an active choice to support biodiversity and living water.
VisitSápmi support SAVE THE BALTIC SALMON in its efforts to save the Baltic Salmon. Like the reindeer the salmon migrate thru a minefield of modern hazards. But the Salmon have no Sámi reindeer herder to protect and guide them thru the modern labyrinth of threats. We who want to help and protect must join forces and secure that the salmon is allowed to fulfill its long migration and spawn in our rivers.
We know that the Baltic salmon is highly threatened and urge authorities and politicians around the Baltic to take on the long term responsibility to save the Baltic salmon.
For Sámi society, nature and culture is one. We cannot mismanage one part without damaging the whole. It is a matter of survival for us and for our traditions to think holistically. To harvest what nature brings is also natural. We are not farmers. Traditionally we live on reindeer, fish, berries and game. Damming of rivers, pollution and overfishing have hit the Baltic salmon hard, as it has us. Modern mans incapability to plan over longer time periods is a threat to us all.
VisitSápmi is a Sámi owned tourism organization. Our aim is to create long term sustainable Sámi tourism. In this work fishing is a mayor part. The fishing waters and fish species in Sápmi (Finland, Norway, Sweden and Russia) are very attractive for sport fishermen.
We also want to cooperate with non Sámi to develop great sport fishing opportunities based on sustainable fishing. It is also in our aim to offer Sámi culinary experiences. These usually include reindeer meat, fish, berries and game meat. But we cannot recommend Baltic salmon on the menu today. For thousands of years the salmon was an important food source in Northern Scandinavia. It is a tragedy and a shame that it now is so endangered and contains so high levels of dioxin that we shouldn’t eat it.